A new short film created by Aardman in collaboration with Alzheimer’s Research and Ricoh visually demonstrates the destructive nature of dementia and aims to help raise awareness among the public.
Using real anonymous data from MRI brain scans, ‘Dementia Uncovered’ challenges the misconception that dementia is a natural part of ageing by using 3D brain models to show the difference between a healthy brain and one affected by Alzheimer’s disease. The disease destroys cells, leading the brain to shrink at four times the rate of normal ageing, which can leave it weighing around 140g less than a healthy one.
Hollywood actor Simon Pegg has narrated the film and is urging people to share it.
He said: “Dementia affects millions around the world, and the lives of individuals and their families are being turned upside down in its wake. While many of us are aware of the growing need to tackle dementia, public understanding of the nature of the condition is lagging.
“Dementia Uncovered helps visualise what’s going on in the brain of someone with dementia and the physical impact is clear to see. Dementia Uncovered also reminds us of the promise of research in finding answers to these diseases and captures a growing ambition to create breakthroughs.”
Dementia Uncovered also looks towards a future where scientists can stop or slow the diseases behind dementia.
Hilary Evans, Chief Executive of Alzheimer’s Research UK, said: “Dementia Uncovered continues our award-winning awareness campaigning, by providing a compelling glimpse of what is happening to the brain of someone affected by Alzheimer’s, the most common cause of dementia. It has been fascinating to work with Ricoh to bring this idea to life to help improve public understanding, but also to show our ambition to defeat dementia through powerful research.”
You can watch Dementia Uncovered here.